# Content repurposing SOP

Version: 1.0

Owner: Content or marketing operations

Effective date: [YYYY-MM-DD]

Review cadence: [cadence and owner]

## Purpose and scope

Create channel-specific derivative drafts from one approved source while preserving factual meaning, claim provenance, rights, editorial approval and correction control. This procedure does not establish copyright, endorsement or licensing rights and does not permit autonomous publishing.

## Trigger, inputs and prerequisites

- Trigger: source version receives editorial approval for repurposing.
- Inputs: source file/version/hash, claim ledger, citations, quote/rights record, prohibited moves, channel brief, editor and publication destinations.
- Prerequisites: approved voice/claims policy, rights policy, channel requirements, correction/withdrawal route, test cases and publishing permissions.

## Roles

- Source owner: approves the canonical source and supported claims.
- Rights owner: confirms permitted text, image, audio, video and quote reuse.
- Channel editor: approves the actual derivative and publication.
- Operations owner: owns versions, workflow failures and correction propagation.

## Procedure

1. Freeze the approved source version and create a project ID.
2. Extract candidate claims with exact source spans, citations and qualifications.
3. Have the source/rights owners approve reusable claims and media.
4. Create one asset ID from project, source version, channel and brief version.
5. Select only approved claims relevant to that brief.
6. Generate a draft that may compress, reorder or reframe but may not add facts, outcomes or quotations.
7. Validate source references, required labels, prohibited terms, length and duplicate asset keys.
8. Route unsupported sentences, rights gaps and ambiguous qualifications to review.
9. Have the named editor approve the exact copy/media and then approve publication.
10. Store publication ID, URL, source/claim links, reviewer edits and withdrawal path.

## Decisions, exceptions and approvals

- New fact, statistic, product claim or customer result: return to source research and approval.
- Quote: require exact words, attribution and permitted use.
- Source superseded: block new assets and review affected scheduled/published derivatives.
- Rights expired: pause or withdraw every asset using the affected material.
- Partial publication: retry only missing destinations after reconciling existing IDs.
- Publication, correction and withdrawal: named human approval.

## Output and completion

Output one approved channel asset with asset/source/brief versions, claim IDs, citations, rights state, reviewer, publication ID and correction link. A generated draft is not a completed output.

## Measures

Track unsupported-claim rejection rate, editor correction themes, duplicate prevention, publication failures, time in review, claim-withdrawal propagation and assets lacking a source span. Do not use raw asset count as a quality measure.

## Worked example (simulated)

An approved webinar includes an unsourced statistic. The claim ledger marks it unavailable for reuse. A draft introduces the number from model memory, so validation rejects the asset. The corrected draft uses only the supported operating example, and the failure becomes a regression case.

## Revision log

| Version | Date | Change | Approver |
| --- | --- | --- | --- |
| 1.0 | [YYYY-MM-DD] | Adapted from public template | [name/role] |